7 Most Popular Entertainment & Lifestyle Blogs In Africa Right Now
In 2024, RANKED by SquirrelPR tracked over 90 influential African news websites and found that Entertainment and Lifestyle blogs made up 32.6% of the total readership.
Read on to discover the 7 most popular entertainment & lifestyle blogs in Africa that are keeping audiences engaged with the latest in celebrity, entertainment, and lifestyle news.
Linda Ikeji Blog (Nigeria): With a staggering traffic volume of about 70 million, the eponymous Linda Ikeji Blog is undoubtedly the most popular entertainment and lifestyle blog in Africa. The Nigerian-owned platform covers the latest gossip, entertainment, local news, fashion, beauty, and more. It has received accolades from the Nigerian Blog Awards and the Nigerian Broadcasters Merit Awards, among others. However, despite its massive success, the blog has also faced criticism for sensationalism, often sparking controversies between Linda Ikeji and Nigerian celebrities.Ghana Celebrities: Since 2008, GhanaCelebrities.com has delivered daily news on entertainment, lifestyle, politics, and social issues. With a team of professional editors, journalists, and bloggers based in Ghana, Nigeria, the UK, Canada, and the US, the blog recorded millions of visits in 2024.
Cape Town ETC (South Africa): Looking for things to do in the Western Cape? Cape Town ETC is the go-to online guide. Designed for visitors and adventurers, the platform covers news, food & drink, nightlife, shopping, accommodation, family activities, and outdoor activities.
Cape Town ETC has amassed over 500,000 social media followers and, according to RANKED, welcomes millions of visitors through its news website.
NaijaPals: NaijaPals is a leading platform for bringing Nigerians the latest in movies, music, and other trending news. Users can watch Nollywood and Yoruba films for free, without any subscription, and download the newest Nigerian songs, all optimized for mobile devices.
The platform doubles as a social hub where millions connect and meet new people. Through its dedicated news section, Gistmania, visitors can stay updated on celebrity gossip and political happenings. Per RANKED, NaijaPals recorded millions of web visits in 2024.
Also Read, These 7 Blogs Dominate Lifestyle And Entertainment News In Nigeria
Pulse Kenya: Pulse Kenya is widely known for delivering hourly headlines on key topics in East Africa. Catering primarily to a young audience, the platform aims to keep them both informed and entertained. Its consistency in posting has helped it amass over 3 million social media followers and millions of web visits.
Pulse Kenya, under the leadership of Editor-in-Chief Miriam Musyoki, has received accolades from the Gage Awards, TikTok Creator Awards, WAN-IFRA Awards, and more.
BellaNaija: When it comes to style, entertainment, and cultural trends, BellaNaija remains a trailblazer. Founded by Uche Eze on the 1st of July 2006, the platform has evolved into one of Africa’s most-visited digital media brands, attracting audiences beyond the continent. It covers everything from exclusive celebrity interviews through #BNMeetTheStar to front-row access to major red-carpet events, fashion trends, and inspiring lifestyle content.
A fan favourite, BellaNaija Weddings, has become synonymous with top-tier wedding inspiration, featuring love stories, planning tips, and coverage of high-profile nuptials. Across social media, BellaNaija commands a strong presence, with several accounts surpassing the one-million-follower mark.
Beyond entertainment, the platform has expanded into entrepreneurship, career development, and social impact initiatives, amplifying diverse African voices.
Zikoko (Nigeria): Launched in 2018 as a subsidiary of Big Cabal Media, Zikoko has established itself as the go-to platform for Nigeria’s socially engaged youth. With its signature witty tone and culturally relevant content, it captures the essence of Nigerian life—both at home and abroad—through a mix of pop culture, lifestyle, relationships, food, and commerce.
Zikoko thrives on driving conversations and shaping trends, influencing what young Nigerians watch, experience, and discuss. Its tagline, “Come for the fun, stay for the culture,” perfectly reflects its appeal: while audiences are drawn in by humour and entertainment, they stay for the deep connection to Nigerian culture.
From viral articles and memes to interactive social media discussions, Zikoko stays on the pulse of youth culture. With over 5 million visits, it continues to redefine digital storytelling in Africa.