Is SquirrelPR a PR Agency?

No, SquirrelPR is not a PR agency. It is built to enable the functions of Public Relations agencies and media relations officers by connecting them to media houses and journalists relevant to their day-to-day functions.

What is the guarantee that my press release will be published?

The chance of getting published by journalists on Squirrel depends on the strength of your story. Good news stories have no enemy in the newsroom. If your news story is good, Squirrel provides you with the platforms to share it with thousands of journalists on the SquirrelPR platform.

How do journalists get paid on SquirrelPR?

Journalists who subscribe to SquirrelPR to receive communication materials from PR agencies and media officers do not get paid by Squirrel as they have no obligation to publish any material they receive from PR agencies and media officers. SquirrelPR simply provides a platform for earned media, that is, media coverage that is provided based on its merits and not as a paid advertorial.

Can individuals use SquirrelPR?

Journalists who subscribe to SquirrelPR to receive communication materials from PR agencies and media officers do not get paid by Squirrel as they have no obligation to publish any material they receive from PR agencies and media officers. SquirrelPR simply provides a platform for earned media, that is, media coverage that is provided based on its merits and not as a paid advertorial.

How do I know if journalists use my press releases?

SquirrelPR ships with an innovative feature that deploys media intelligence by allowing users to search the web and curate all links to your published press releases without leaving the platforms or resorting to an external monitoring agency.

Can I contact a journalist directly through their email or phone number?

No, you cannot contact a journalist through his/her phone number or email address on SquirrelPR. These data are masked to ensure their security. But you can contact a journalist through Squirrel through direct messaging or the chat feature.

Can I use my own database if SquirrelPR’s database doesn’t meet my needs?

Absolutely yes. You can upload your customised database on SquirrelPR and manage your communication with your journalists through all the available features on the platform. This, however, does not preclude you from using the Squirrel database. You can use the two.

How many countries does SquirrelPR cover?

SquirrelPR is available and can be accessed by anyone and from anywhere around the world. Whichever part of the world you are working in as a journalist, PR agency or media officer, you can use SquirrelPR to build and maintain relationships with journalists.

Can I use SquirrelPR for free?

No, Squirrel charges a monthly subscription per user based on a plan that meets the needs of your organisation.